Information Management and a Business Environment Research Paper

Information Management and a Business Environment - Research Paper Example Ciena Corporation was founded in 1992, listed on the NASDAQ stock exchange (symbol CIEN) in 1997, and included in the S&P 500 market index in 2001. The company is headquartered in Linthicum, State of Maryland, USA, with offices located all over the US and Canada as well as Europe and Asia, totalling approximately 1500 employees. Ciena’s founding mission was to design, manufacture and sell optical transport and switching equipment. The company pioneered DWDM technology and became a world leader in the space. Following four acquisitions since 2003 and several key technology partnerships, Ciena deliberately augmented its portfolio to address the network applications with the most business value to its customers. My role as Human Resources Generalist for EMEA incorporates recruitment for the region as well as providing a fully supportive Human Resource/personnel function. There is a great need for effective Information Management within a business environment. The prime focus of the fieldwork was, therefore, the Travel Agent outlet, using a methodology designed to learn through interviews with counter staff what role the use of view data links to Tour Operators played in the servicing of customers (Feeny D. F., and Brownlee C. G. (2001). Subsequent interviews took place with management representatives of leading Tour Operators to elicit the role they saw for systems links to travel agents, and how it related to their overall strategy for competing in the industry. HR representatives interviewed were presented with a standard customer set and asked to explain how they would respond to each customer type.