Operation Management BMW X3 Manufacturer in U.S

Question: Dicsuss about theOperation Management for BMW X3 Manufacturer in U.S. Answer: Introduction: Operations management is aimed at ensuring that the production process in a company is made as efficient as possible to generate goods and services that meet the needs of the customers. In the production of any product, inputs are incorporated together create the desired product. Different ideas from various professionals ensure that the production operations are performed effectively. In the case of manufacturing of BMW X3, professionals such as designers and engineers uttered their ideas to create the nice-looking and strong X-series vehicle (BMW Group, 2016). Operations management is affected by various aspects such as planning, strategies, resources, requirements and the management methods used among others (Bianca, 2016). This paper is focusing on operations management, thus providing its rationale and how it has been used for success of BMW X3 manufacturer in U.S. Benefits of Operations Management in the Company The operations management in BMW manufacturing company in U.S contributed in the development and production a vehicle that has exclusive ambience and dynamic appearance. The model of BMW X3 has been one of the most embraced designs in the car industry. Some of the features that have made this model to be embraced in the market include the twin circular head lights that are functional, interior and exterior mirrors and the rear and front bumpers. These are among the few aspects that have contributed to the exclusivity of BMW X3. The management of the X3 production is BMW Company ensured that the indicators were made more bright and visible. Therefore, these integrated features created a strong perception to the market about the exclusivity and quality of this X-series model, thus boosting its sales (BMW Group, 2016). The end users of products need to be provided with a range of options to make profitable choices. Therefore, the management opted to create two different models of BMW X3 to provide an option to the customer, either diesel or petrol engine. These engines have also varying power outputs that ensure that the customers can choose between these models. Moreover, these differences create variations in the price ranges, thus enabling different persons to afford a BMW X3 car (Mahadevan, 2010). Various improvements were made to the engines in comparison to its predecessor. One of the developments included the fuel consumption rate that was reduced by 7.1%. Fuel consumption rate of automotive it one of the main factors that affect the purchase decisions of the buyers. Therefore, the production of BMW X3 engine was reduced to attract more customers in the marketplace compared to BMW X2 (BMW Group, 2016). The quality of the products is the main focus for the operations management of the BMW manufacturing company in the USA. Also, safety in the car industry has been a priority because some of the vehicle being production might not be stable for high-speed drives. Therefore, many people prefer cars that are strong and stable, thus having fewer chances of causing accidents. BMW X3 is automotive that has been developed with high stability, which makes it less vulnerable to accidents. Also, the car has been fitted with Intelligent Emergency Call that has taken car safety to a different level. Other drive features include iDrive controller central information display and radio machine to enhance communication. All of this improvement and development has been made possible by employing competitive operation management strategies (GmbH, 2016). The development and manufacture of BMW X3 were enhanced by the use of best management skills that were implemented through the use of best operational practices. The best designers and engineers were involved in the production process to ensure that the model acquired the best features that could influence customers to purchase. After the production of several units, the supply chain management ensured that they were transported to different parts of the world. The logistics methods undertaken depends on the destination point. For instance, trucks are used to deliver BMW X3 car(s) to customers who are in the country (GmbH, 2016). Also, other transportation methods are used to make sure that the products are availed in the market (Barnes, 2008). Therefore, as a result of these implementations, BMW manufacturing company has succeeded in its business operations by delivering the BMW X3 car to the end users. Conclusion In conclusion, operations management is an important aspect to the success of business because it incorporates different factors to produce profitable products and services. Factors such as employing competitive personnel, providing staff training and planning should be considered in the production process. These are among the techniques that have been employed in manufacturing on BMW X3 to meet its standard in the market. References Barnes, D. (2008). Operations management. London: Thomson. Bianca, A. (2016). Three Factors That Influence a Company's Operational Planning. Smallbusiness.chron.com. Retrieved 24 August 2016, from https://smallbusiness.chron.com/three-factors-influence-companys-operational-planning-20754.html BMW Group, (2016). X3 Sports Activity Vehicle | BMW US Factory. Bmwusfactory.com. Retrieved 24 August 2016, from https://www.bmwusfactory.com/manufacturing/factory-products/x3-sports-activity-vehicle/ GmbH, I. (2016). BMW X3: Start page. Bmw.com. Retrieved 24 August 2016, from https://www.bmw.com/com/en/newvehicles/x/x3/2014/showroom/index.html Mahadevan, B. (2010). Operations management. Upper Saddle River: Pearson. Narayana Reddy, P., Appannaiah, H., Sathyaprasad, B. (2010). Business management. Mumbai [India]: Himalaya Pub. House.